Our Financial Journey
From a small Brisbane startup to Australia's trusted budget monitoring platform — seventeen years of helping families build better financial futures
Born from Personal Struggle
Marcus Thorne and his partner Sarah faced their own budget crisis when unexpected medical bills threatened their home. Traditional banking tools felt disconnected from real life — complex interfaces that didn't show the human impact of financial decisions. They spent evenings sketching ideas for something different.
Expanding Across Australia
Word spread through community forums and financial counselor recommendations. We weren't chasing venture capital or flashy marketing campaigns. Instead, real families were telling their neighbors about finally understanding where their money went each month. By 2015, we'd helped over 50,000 households gain clarity on their spending patterns.
Technology Meets Human Need
The pandemic changed how Australians think about financial security. We rebuilt our platform from the ground up, focusing on mobile-first design and real-time spending insights. But the core philosophy remained unchanged — technology should simplify your financial life, not complicate it with unnecessary features or confusing jargon.
Looking Toward 2026
We're not interested in becoming another fintech unicorn with promises we can't keep. Our focus remains on the fundamentals — helping Australian families understand their money, plan for unexpected expenses, and build sustainable spending habits that actually work in real life.
Explore Our Programs